5 Tips to Writing Content for Marketing
Whether it’s a property advertisement, a blog post, or an email marketing your services, writing content for marketing purposes can be tricky.
It’s your opportunity to engage your audience, so take it seriously and choose your words and your messages carefully. Here are five tips to consider before you begin writing your next piece.
1. Every Word Counts: With the internet and increase availability of much more information these days many people don’t read details and you have only a few seconds to catch their attention. Make sure you understand who your audience is and focus your writing on what’s important to them. Good writing is like a conversation. Think of the questions your readers will ask and answer those questions in your copy. Use short sentences and keep it conversational. In your writing, grab the audience in the beginning with a catchy headline then get to the point quickly, clearly, and compellingly. Review what you’ve written and eliminate phrases and words that don’t add value to the message. You’ll be surprised at what you can cut when you analyze your words.
2. Make it Readable and Trustworthy: It’s not only how you say it, but also how it is presented. You want to catch their attention with an intriguing title then engage the audience to read more. Use bullets, lists and charts to isolate points. Include statistics and testimonials when appropriate to reinforce the message and enhance its believably – your readers will quickly realize you are factual, trustworthy and the expert.
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